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Tour Ticket Intelligence™
Product Brief
Confidential · 2026
The Market Reality
Fans love concerts. They hate ticketing.

Maybe the most despised consumer experience in the world. Securing a concert ticket is all too often a joyless - and fruitless - experience. To say fans are frustrated is an epic understatement. There must be a better way.

20:1
Demand-to-supply ratio — Harry Styles Together, Together MSG
11.5M registrants for 600K seats
Source: Ticketmaster / reported demand data · 2026
$91.4B
Global music tourism market — 2024.
Projected to hit $330B by 2033.
Source: Grand View Research · Credence Research · 2024
$323
Average a fan will pay per ticket for their favourite artist. The ticket is the floor — not the ceiling.
Source: Cash App Concert Spending Study 2025
Senate hearings · DOJ antitrust verdict · April 2026 · 33 states seeking Live Nation-Ticketmaster break-up · Ontario resale cap · EU regulatory movement
What onTour Is

onTour is a mobile app that helps music fans get into the shows they want in a market where the best tickets vanish in minutes. Getting in is a maze — presales, fan-club codes, card-holder windows, on-sale times, each with its own rules and its own clock. onTour turns that maze into a plan. It takes a fan's profile — home market, travel range, budget, cards, fan-club status — and returns a ranked, personalized path through every presale and on-sale window for a tour: which door to try, and in what order, for the best shot. The engine behind it is rules-based — built on known, checkable factors like card access, fan-club status, venue size, and presale timing, not guesswork — and it recalibrates as real on-sales come in, comparing what it predicted against what actually happened.

Because onTour sits outside the ticketing industry and is free to fans, fans trust it with their real intent — what they want to see, where, and how far they'll travel for it. That produces a demand signal the industry almost never sees: an honest read on where demand is building before a single ticket is bought. The signal is a by-product of helping fans, and it's what the rest of this brief is about.

onTour is built for every fan — every budget, every tour, from a cheap seat close to home to a premium package a few cities away. Inside that audience sits a segment worth outsized attention: the fan who'll travel and spend up on the marquee shows. onTour serves them no differently from anyone else — but because fans engage from the moment they start following an artist, often well before a tour is even announced, onTour spots and profiles this high-value crowd weeks — and in many cases months — ahead of anyone else. Serving all fans is the product; the demand signal it generates is valuable across the board — aggregate demand for routing and pricing, premium intent for high-value targeting.

The Anti-Fragile Layer

The most valuable hour in entertainment
is the one you leave home for.

Morgan Stanley now scores public entertainment companies on how well they survive an AI-saturated content market. The pattern is unambiguous: as AI floods the world with cheap passive content, value migrates to what's live, urgent, and communal. The more interactive the experience, the more it monetizes — and live sits at the top of the ladder, on the one tier AI can't manufacture. That high-intent, pre-transaction moment is exactly where onTour reads demand.

$0.10/hr
Streaming audio
Spotify · passive
$0.25/hr
Streaming video
Netflix · passive
$1+/hr
Gaming
Take-Two / GTA · interactive
$50/hr
A live concert
Live Nation · ~200× streaming video
Source: Morgan Stanley MS Media Matrix, July 2026 · per-hour monetization by interactivity tier.
The Real Market

The ticket is just the entry fee.
The Concert Ecosystem/Music Tourism is the market.

The total fan spend ecosystem is 5–10× larger. Travel, accommodation, and premium hospitality — the dominant spend categories — all flow through the pre-transaction window that onTour occupies. All-in spend per high-demand show: $1,300–$1,500 per fan. Not per group. Per fan.

$91.4B
Global music tourism · 2024
Grand View Research / Credence Research
$330B
Projected global · 2033
Grand View Research · +15.6% CAGR · 2025–2033
42.8%
Of fans will travel 500+ miles to see their favourite artist
Amadeus Travel Trends 2024
$1,300+
All-in per fan per show — high-demand tours
U.S. Travel Association / Live Nation Q3 2025
Destination Touring · The New Model
7 cities
Harry Styles Together, Together
Harry Styles Together, Together (2026) — a global residency,
not a 100-date world tour. 7 cities. Worldwide.
Source: Official Ticketmaster / Live Nation tour routing · 2026
Why This Changes Everything
"When a global artist plays 7 cities instead of 80, millions of fans don't stay home. They travel."

Destination touring concentrates demand into fewer markets — driving exponential fan travel. Taylor Swift APAC generated +446% hotel bookings and +44% flight searches on announcement. UK overseas music tourists were up 62% YoY in 2024. The future of the concert business isn't fewer fans — it's the same number of fans, travelling further, spending more, and desperately needing intelligence to do it.

onTour is the intelligence layer that helps fans make informed decisions in a hyper-competitive global market.

Global pre-transaction intelligence layer —
no incumbent operates here in any market.
NYC Together,Together ✦ LDN Together,Together ✦ AMS ✦ SYD Together,Together ✦ LA TOR PAR BER GRU Together,Together ✦ TYO SEL BOM MEL Together,Together ✦ MEX Together,Together ✦ VAN MTL NORTH AMERICA S. AMERICA AFRICA ASIA AUSTRALIA
Together, Together · Harry Styles 2026 residency cities
Major concert business markets
🇺🇸
North America
$65.1B
$125.5B by 2033
CAGR 8.6% · Core launch market
Grand View Research
🇬🇧
United Kingdom
£10B
£16.8B by 2034
CAGR 18% · 1.6M overseas visitors +62% YoY 2024
UK Music Hometown Glory 2025
🇪🇺
Europe
$30.3B
$114.6B by 2032
CAGR ~18% · DE · FR · IE destination hubs
Credence Research
🌏
Asia Pacific
$25.5B
$111.9B by 2032
CAGR 20.3% · World's fastest-growing market
Amadeus 2024 · METI Japan
Competitive Position

The only platform in the only undefended position.

Every incumbent in the global concert business operates at or after the transaction. The pre-transaction moment — the only window where fan behaviour can actually change — has never been claimed. In any market.

Discovery PRE-TRANSACTION ← onTour Transaction Post-Sale
Spotify · Apple Music
Bandsintown · Songkick
Show alerts, discovery
onTour
This position only
Full tour lifecycle · Every market
Ticketmaster · AXS
SeatGeek · DICE
Primary sales
StubHub
Vivid Seats
Resale
Not a ticket seller
No sales. No inventory. No conflict.
Always free
No paywalls on demand maps or alerts. Ever.
Independent
Not owned by any promoter, platform, or label.
Fan-first
Every feature built around getting fans to shows.
Core Mechanism
The Proprietary Core

Three features form the engine. Each depends on data the others generate — making the system compound with every tour processed, and hard to replicate without starting from the same pre-transaction dataset.

Fan Layer
Personalized Access Path
Per-fan, per-tour map of every viable route in — delivered as two ranked strategy paths: Card Access Route (card presale windows first, matched to issuer) and Fan-First Route (fan club, Spotify, newsletter presales first). Both ranked by likely contention, matched to market, budget, and travel flexibility. Updated continuously through the announcement→onsale window.
Market Layer
Market-Specific Demand Maps
A live difficulty score for every date and market — how fast tickets are moving, how prices are trending, how much venue capacity is left, and how many general-admission tickets remain as presales sell through. Resale pricing and additional signals are being added as those data feeds come online. Surfaces where a fan has a materially better shot.
Intelligence Layer
Dual-Sided Intelligence
Fan-facing tour intelligence and pre-transaction user behavioral data - from the same accumulating dataset. Two value streams in parallel, each compounding the other.
See It In Action — Live Product Output
Sample · Phoebe Bridgers — The Lost Tour
Brooklyn · Must go · Fan Club + Amex · Under $250
Fan Club Presale
Opens 72 hrs before general
Best shot
Amex Front of the Line
Barclays Center · lower contention than general
Your card
Verified Fan Presale
Registration required · artist-controlled allotment
Register now
Travel Market: Philadelphia
90 min drive · lower demand pressure
Open market
General On-Sale
Peak contention · floor likely sold prior
Last resort
Illustrative · Composite Market Pressure Read
Los Angeles
SoFi Stadium · 70,000 cap
100%
Extreme
Toronto
Scotiabank Arena · 19,800 cap
96%
Extreme
New York
Madison Square Garden · 22,000 cap
82%
High
Chicago
United Center · 23,500 cap
75%
High
Denver
Ball Arena · 21,000 cap
55%
Elevated
Nashville
Bridgestone Arena · 18,500 cap
30%
Open
Live pressure score per market and date, surfaced before a fan commits to a city. Capacities from onTour's verified venue table.
Every Route In — Tracked By Type
Verified Fan Presales
Registration windows, artist-controlled allotments — tracked by tour and market.
✈️
Travel Markets
Nearby cities with lower demand pressure. Sometimes the better move is a 2-hr drive.
📅
Added Shows
Second nights, expansion legs, B-market dates — as demand evidence builds.
🔁
Returned Tickets
Holdbacks, production holds, and batch returns released through the tour lifecycle.
📊
Resale Intelligence
Secondary price-to-face ratios by market. Know what you're walking into before you commit.
💳
Card Issuer Presales
Amex Front of the Line, Citi Entertainment, and cardholder windows — surfaced by venue and tour.
How It Gets Smarter
Most recommendation tools give advice once and never check whether it was right. onTour is built to close that loop.

Today, onTour runs on a rules-based system — logic built from known factors like card ownership, fan club membership, venue capacity, and presale timing, not a trained AI model. The architecture is designed so that, 24 hours before each onsale — before the outcome can leak back into the inputs — the system locks in its read and saves the exact data behind it, then records what actually happened: how fast the show sold, how prices moved, which access path fans used.

Predict → observe → compare → recalibrate — the loop the data layer is built to run.
Illustrative — one show, one loop
Predicted: Extreme pressure, sellout inside 10 minutes.
Actual: Sold out in 6 minutes — Fan Club route outperformed the Card route more than expected.
Recalibrated: The next comparable show ranks Fan Club presale higher, earlier, for similar fan profiles.
Because the input data is saved, not just the final score, every recalibration can be tested against onTour's entire onsale history — not just the next one. Fan intake, alert opens, and access-path selections feed the same loop: card issuer and fan club affiliations determine which paths surface first, and observed outcomes confirm or correct those rankings over time.

The advantage compounds as the event library grows. A competitor starting today has no onsale history to learn from — that data only exists if you were there.

The same platform simultaneously delivers intelligence to fans and captures pre-transaction intent data for the industry — two value streams running in parallel, each compounding the other.

Fan Inputs ↗
Home market + travel flexibility
Card issuer (Amex / Citi / Visa / Mastercard)
Budget tier
Resale tolerance
Fan club + Spotify membership
Concert frequency (how often they go)
on Tour SELF-CALIBRATING
Fan Intelligence ↙
Personalised market-by-market demand maps
Best-shot market + date guidance
Access paths + presale & upgrade-window strategy
Live alerts: added dates, holds released
Travel + package options surfaced
Premium experience & VIP paths
Anonymised · Aggregated · Pre-transaction Intent Data
The Commercial Opportunity

The window no one else owns.

Between a tour announcement and the on-sale, a high-value consumer has made one irrevocable decision — they want to go — and approximately zero downstream purchasing decisions. Hotel not booked. Flights not searched. Dinner not reserved. Insurance not purchased. Rideshare not requested. Every commercial decision is still live. onTour is the only platform that has them here.

Stage 1
Announcement
Fan commits to wanting to attend. Everything else is undecided.
onTour Window
Active Planning Mode
Which city? Which hotel? Which presale? Which card? Fly or drive? Where to eat? VIP package? Travel insurance?
Stage 3
On-Sale & Beyond
Ticket purchased. Ancillary decisions locked. Standard channels take over.
Who Is In That Window
$95K+
Median household income — major tour concert attendees
Source: Live Nation Investor Day 2023
68%
Hold a premium rewards credit card (Amex, Citi, Chase Sapphire)
$800+
Estimated avg. ancillary spend per traveling concertgoer (hotel, transport, dining)
41%
Willing to travel beyond home market — fly or 4+ hr drive — for the right show
Where onTour sits vs. every other channel
Programmatic / Social
Reaches the fan passively, at rest. Intent inferred from behaviour. No declared destination or date.
Search (Google / Meta)
Captures intent at execution — fan already searching for flights, hotels. Downstream of the decision.
onTour
Reaches the fan at declared, active intent — specific artist, specific tour — before any downstream purchase. First mover position, every time.
Industry Data Layer — Pre-transaction intelligence delivered to ecosystem partners
✈️
Travel & Hospitality
Airlines · Hotels · Package Operators
Travel-flexible, high-intent fan profiles pre-identified by market and budget tier — before any ticket is sold. A fan's demand-intent signal is a travel-intent signal before they've booked anything: a stronger attribution starting point than most current models.
Package Demand Intelligence
🏟
Venue Operators
Arena operators · Regional venues
Market-level demand across the full tour cycle. Superfan concentration by venue catchment. Premium & F&B pre-positioning. Because onTour sits outside the ticketing industry and is free to fans, it earns a level of fan trust — and data honesty — a venue's own channels can't replicate.
Demand Signal Subscription
📡
Media & Telecom Partners
Distribution · Data · Integration
High-intent fan audience access and pre-transaction behavioural signals, delivered through content integration and co-branded intelligence — a direct fan relationship at peak intent, and a retention asset for either side of the partnership. For a carrier, onTour's guidance already reaches fans on their phones — a natural fit for an existing subscriber relationship and notification infrastructure, and a demand dataset no telco currently has.
Strategic Partnership
💳
Financial Platform Partners
Premium Card Issuers · Presale Program Operators · Cardholder Benefits Platforms
Pre-transaction fan intent data makes presale windows materially smarter — identifying the highest-intent cardholders before any on-sale opens. The Card Access Route is an in-product feature name: when a fan's profile identifies an Amex, Citi, or Visa card, that issuer's presale windows are ranked first in their Access Path — a named, attributable placement inside the fan experience. Demand intelligence converts a cardholder benefits program from a cost centre into a measurable retention tool: fan used Amex presale, accessed tickets, converted. Closed-loop attribution on a premium benefit. For major destination tours announced well ahead of on-sale, the advance planning window can run 12–18 months pre-on-sale — longer than any incumbent product offers today.
Presale Intelligence
Card Access Route — Named In-Product Feature
Closed-Loop Presale Attribution
Advance Planning Window · Up to 12–18 Months Pre-On-Sale
Concert Commerce Ecosystem

The ticket is just one of the purchases
a traveling concertgoer makes.

For a fan traveling to a major tour — a segment onTour directly identifies and profiles — the ticket is often the lowest-cost line item in the trip. The commercial ecosystem activated around a single show is worth multiples of the ticket price, and onTour sits at the front of that funnel for every category below.

Estimated ancillary spend per traveling concertgoer: $800–$2,000+ across accommodation, transport, dining, experiences, and insurance — before the ticket.

Travel & Accommodation
Airlines · Hotels · Rail
onTour knows the destination city, travel date, and budget range before the fan opens a travel app. Pre-intent placement — before search begins — is not available anywhere else for this audience.
Partners: Air Canada · WestJet · Marriott · IHG · Via Rail · Amtrak
Ground Transport
Rideshare · Transit · Parking
Venue and date are known. To/from transport is a guaranteed purchase for every attendee — local and traveling. Demand is predictable. Surge pricing is already modeled by operators; onTour makes pre-booking the rational move.
Partners: Uber · Lyft · InDriver · Local Transit Authorities · SpotHero
Dining & Hospitality
Restaurants · Bars · Venue F&B
"Concert zone" dining is a known, high-value spend occasion. Fans plan dinner around the show — onTour can surface curated venue-adjacent recommendations with booking integration, timed to the announcement-to-onsale window.
Partners: OpenTable · Resy · Restaurant chains · Venue F&B operators · DoorDash
Experiences & Hospitality Packages
VIP · Pre-show · Artist-adjacent
onTour's profile captures premium openness and per-show spend ceiling at intake. Fans who self-identify as VIP or hospitality-open are a named, filterable segment — the most valuable subset of any concert audience for premium upsell.
Partners: Hospitality operators · Fan experience platforms · Artist management · Venue clubs
Travel Insurance & Financial Protection
Trip protection · Event cancellation
The travel-flexible fan has a specific, quantifiable risk: flight booked, hotel paid, tour cancellation. Event cancellation and trip protection insurance has near-zero awareness at the moment fans most need it — which is right here, in the planning window.
Partners: Allianz Travel · Manulife · Intact · Squaremouth · Card-embedded insurance programs
Wireless & Connectivity
Telco · Roaming · Venue connectivity
Cross-border fans are a natural roaming plan upsell. Venue connectivity is a fan pain point at high-capacity shows. A telco licensee can own the full arc: intelligent app navigation pre-show, seamless connectivity during. One branded fan journey.
Partners: Rogers · Bell · Telus · AT&T · T-Mobile · Verizon
Payment & Financial Services
Card issuers · Buy-Now-Pay-Later · Fintech
The Personalized Access Path (PAP) surfaces the specific presale windows available to a fan's card. For an issuer, this turns onTour into a measurable cardholder benefit — a fan used their Amex, accessed a presale, converted. Closed-loop attribution on a premium benefit. Not a marketing cost: a retention measurement tool.
Partners: Amex · Citi · Chase · RBC · TD · Klarna · Afterpay
Merchandise & Fan Goods
Official merch · Apparel · Collectibles
Official merchandise pre-orders and limited-run drops are increasingly timed to the announcement window — the same window onTour owns. Fan spend on merch for major tours frequently exceeds $100–$300 per attendee when bundled pre-show.
Partners: Live Nation Merchandise · Bravado · Artist direct stores · Stadium Goods
The Measurability Advantage
Every partner category gets what most live entertainment marketing never delivers: closed-loop attribution.
Declaration
Fan declares intent (artist, market, budget, travel range) at onTour intake. Partner receives the signal pre-purchase.
Activation
Partner offer surfaces at peak intent. Fan acts — books hotel, activates card benefit, buys insurance — in the planning window.
Attribution
onTour closes the loop. Conversion, spend, and retention signal reported back to partner. Not a media impression. A measurable outcome.
The Superfan Opportunity

Live Nation just told the market who they need to find.
onTour is the only product that finds them pre-transaction.

Q1 2026 was the alignment moment. Goldman Sachs sized the superfan market at $4.3B. Live Nation committed $800–850M to physical premium with a 30% premium-capacity target globally. Live Nation's Vinyl Room (a premium fan membership tier) rolled out at $750–$6,000 annual tiers. The only pre-transaction signal identifying these fans is the data product onTour generates as a byproduct of helping fans navigate on-sales.

$4.3B
Annual superfan addressable market
Goldman Sachs · 2026
$800M+
Live Nation 2026 venue capex — 30% premium target
Live Nation Q1 2026 earnings
The onTour Advantage
"The fans who complete onTour's intake form are, by revealed preference, the superfans the industry is spending billions to identify — after the fact. onTour finds them first. By market. By spend tolerance. By premium type. Before any concrete is poured."
Spotify Reserved · May 21, 2026
Spotify + Live Nation validated onTour's founding thesis at Investor Day — and immediately exposed the gap.
"Getting concert tickets today can feel like a race you're set up to lose." — Spotify, announcing Reserved
What Reserved Does
Gives a subset of Spotify Premium subscribers a window before general on-sale
Confirms superfan access is broken at scale
Validates the pre-sale intelligence gap publicly
What Reserved Doesn't Do
Tell fans which market has better odds
Serve the majority who don't receive an offer
Provide travel, routing, or market intelligence
Operate outside Spotify's ecosystem
Capture pre-transaction demand for industry
Market Validation — The Demand Is Real
"(The goal is) up to 30% of that house premium capacity...where fans want to come for the night and upgrade."
— Michael Rapino, CEO Live Nation · Q1 2026 earnings call
The Fan Experience
Built. Live. Intelligence-driven.
Not proposed. Not on the drawing board. Running now.
Live
App active · tours tracked in real time across multiple markets
<60m
Tour briefs published within 60 min of announcement. Updated continuously.
Free
Zero cost to fans. Revenue model: platform license — onTour licenses the intelligence engine and data layer to telco/media, financial services, and/or other live event sector partners. B2B intelligence + affiliate. No consumer subscription required.
Neutral
Does not sell tickets. No conflict. No incumbent can hold this position.
🧠
Live now
Real-Time Tour Intelligence
AI-drafted, human-curated briefs for every major tour — the narrative wrapper around market-by-market demand analysis, pressure scores, and presale strategy computed by onTour's proprietary rules engine, plus travel opportunity maps. Published at announcement. Updated through the full lifecycle — new dates, holds released, expansion legs, returned inventory.
The Edge Fans Have Never Had
Partial · full build in development
Built Around Your Profile.
Not a Generic Feed.
onTour captures each fan's home market, favourite artists, travel tolerance, and budget tier to shape guidance and alerts. Full profile-driven personalization — a distinct home screen per fan — is on the build roadmap, not yet shipped.
Personalisation Engine
🏆
Tour Rewards.
Access the General Public Can't Get.
onTour members accumulate points through engagement — following tours, completing intake, sharing results. Points unlock exclusive access: premium inventory windows, VIP hospitality packages, and experiences unavailable anywhere else. Rewards isn't just a loyalty programme — it's the stickiest element of the product. The fans most likely to buy premium are the fans most deeply engaged with onTour.
Tour Points · App Stickiness · Retention Engine
The Window

Four things are simultaneously true that have never been true before.

01
The problem has never been more visible — or more regulated
Congressional hearings. DOJ antitrust jury verdict, April 2026 — 33 states seeking Live Nation-Ticketmaster break-up. Provincial and state legislation proliferating. EU scrutiny. The crisis is front-page in every major market simultaneously.
02
The pre-transaction moment is completely undefended — globally
The pre-transaction window has never been claimed — in any market. Their business models prevent them from ever occupying it.
03
AI just made it operationally possible
Market-by-market demand analysis, personalised to each fan's profile, updated in real time across every major tour simultaneously. Without AI, this required a newsroom. The cost has dropped to near zero. The window will not stay open.
04
The biggest platforms just confirmed the thesis — and exposed the gap
Spotify and Live Nation launched Reserved May 2026 — explicitly acknowledging that real fans lose to the system. Their solution reaches a fraction of the demand pool and provides zero intelligence. The gap onTour fills is now publicly validated by the two most powerful entities in music.
The Bottom Line
"The same platform that gives fans a better shot at a ticket generates the industry's clearest read on pre-transaction demand. Fan trust produces the data. The data improves the product. The product deepens the trust. There is no tension between the consumer business and the intelligence business — one is the engine, the other is what it produces."